Bahrain Bay What are Bahrain Bay's four foundational philosophies, and how might they be used as marketing tools?

Bahrain Bay's four foundations philosophies are: social equity; aesthetics and scale; the fabric of community; and the environment of tomorrow. "Social equity" means healthy and safe conditions that provide and encourage equal opportunity for all current and future residents. "Aesthetics and scale" mean ensuring that Bahrain's development is harmonious in size, materials, design and artistic expression with Bahrain's natural ecology, including the flora and fauna. "The fabric of community" means involving current and future residents/business people/visitors in the ongoing design, development and rewards of Bahrain's development. "The environment of tomorrow" means ongoing development that honors and is compatible with local ecology and community to create a continually sustainable and ecologically sound community. These four foundational principles can be used as marketing tools by appealing to the lenders/investors/participants concerns for significant sustainable financial development that is also wholly compatible with the local ecology, community and future generations by embracing enlightened social, aesthetic and ecological privileges and duties.

2. What would you see as being Bahrain Bay's mission?

Bahrain Bay's mission is the...

This mission would require and benefit from a unique mesh of major residential and business lives, such as excellent communications, facilities and use of resources.
3. What is the MIPIM, and why was it important for Bahrain Bay to target its potential customers, investors, developers, and retailers?

MIPIM is Marche International des Professionnels d'Immobilier, a globally leading series of real estate exhibitions and conferences. Reed Midem, an international company founded in Lyon, France in 1963, launched MIPIM in 1990. Since that time, MIPIM has been highly influential in assembling international real estate leaders to learn about the latest potential projects and form mutually beneficial business relationships. Over the years, MIPIM has become uniquely huge in scope: in 2011, its key figures included 18,622 participants from other 6,400 companies and 1,833 exhibiting companies from 90 countries.

It is important for Bahrain to target MIPIM's potential customers, investors, developers, and retailers because those individuals are world leaders and represent significant amounts of investment money, knowledge of ultra-modern property development, and worldwide sales opportunities. For…